The Changing Landscape of Mobile Ordering, To-Go, and Takeout and How it is Affecting Foodservice Design.
Already on the rise before the pandemic, off-premises dining was further accelerated by the shutdowns and restrictions. The changes mean operators and consultants have had to adjust to new ways of working.
The popularity of mobile ordering was already growing, but when the coronavirus pandemic hit it suddenly became a necessity. Pre-pandemic, Business Insider Intelligence predicted that orders placed via smartphone and mobile apps would become a $38bn industry and makeup nearly 11% of all quick-service restaurant sales by 2020.
Since then, mobile ordering has made it to Position 1 regarding how most consumers prefer to select their food. According to Datassential, in the US alone, since the peak of Covid, consumers are four times as likely to increase digital ordering compared with traditional methods.